Awareness • Conscious Choice • Meaningful Change

There are moments in life that ask something more of us.

Sometimes these moments arrive through loss, uncertainty, conflict, or a significant transition.

Sometimes they begin with a dream, a question, a growing sense of purpose, or the yearning to create something more meaningful in your life or the world.

And sometimes these moments arise as a quiet yet persistent sense that there's another way of living — one that's more authentic, intentional, and fully aligned with your deepest values, highest aspirations, and the life you're here to create.

Or, maybe a part of you just longs for more connection, play, freedom, or joy...?

Whatever brings you here, these moments often invite the same question:

Who am I being asked to become?

My work is to help you crystallize your answer — and live it.

Whether you're seeking healthier and more fulfilling relationships, or more compassionate and effective communication within them... Whether you need courage and support to realize a compelling vision, more conscious and impactful leadership, or a deeper sense of purpose... Or whether the time has come for healing, clarity, or a more intentional way of living — our work together is about more than just solving today's problems.

It's about awakening to who you're being called to be... and living it.

If that feels like a conversation worth having, I'd be honored to explore it with you.

Start a Conversation

A little about me

A partner in your transformation

Rich Raffals, Professional Certified Coach

I'm Rich Raffals, a Professional Certified Coach (PCC) and lifelong student of human transformation. I aspire to create a safe space for you to show up just as you are, warts and all... and feel truly heard and understood, met with genuine compassion, and powerfully supported.

I draw from a broad range of coaching and therapeutic approaches, shaped by 20+ years exploring the most effective ways to facilitate growth, deeper peace and fulfillment, and meaningful, lasting change. I leverage training and experience from professional work in emotional wellness, teaching, and healing — including my work since 2021 as a Mental Health Coach with Lyra Health.

My earlier career as a computer engineer also shaped how I think, giving me a well-honed knack for co-creating efficient, elegant personal practices, processes, and systems... along with firsthand understanding of the unique challenges of the tech and corporate worlds.

Lots of ingredients in the pantry, so to speak. But the magic is in what we cook up together — beginning with what you hunger for and what matters most to you.

What the experience can be like

“My experience with Rich had a very positive impact on my life. It gave me the tools I needed... to develop myself into exactly who I want to be. I can't say enough positive things about my experience with him... We were able to cover so much ground, and I was able to learn so much from him.”

“Thanks to our conversation, our family had one of our best Thanksgivings yet.”

“I felt exhilarated after our conversation. You are a phenomenal coach. I love the honesty that you speak and the doors you open with me. Looking forward to our next call.”

“I have learned so much about myself and how to deal with stress and anxiety. This has been amazing, and I’ve gotten to such a better point in my life. I believe I am at a place now where I can be my own coach and will of course still have stress and anxiety, but be able to manage it better.”

“I also had a conversation with my parents where I put into practice precisely what we discussed, and it felt super successful and bonding with my father. So I appreciate your coaching in that space, and the impact has already been felt.”

“My family, friends and therapist hadn't been able to help me see what you did... They all supported me in pursuing the things I was saying I wanted to do. All the activities I have surrounded myself with, felt compelled to do, etc., are not really what I want... I am quite astonished at how energizing this has been!”

“I appreciated the effort Rich put into preparing for our sessions. I really appreciated not just the tips, but the academic science behind why these methods are proven successful. Also, he motivated me... by providing validation for the effort that I did put in.”

“He is willing to push through tough topics but ensures that he still acts with empathy and kindness. He was wonderful at guiding me to answers through questions instead of giving me direct advice/ recommendations. Now I have the ability to keep doing the same for myself.”

“Rich does not have his own agenda or miracle cure or advice... he suggests one or two ideas and waits for me to decide on the next course of action... He is professional, has excellent references, teaches classes, takes classes - he's not playing at this. This is his calling.”

“He has helped me make exponential progress in my search for meaningful work... It may sound simple to do this on your own but the power of having someone in your corner to help you make your dreams come true is priceless.”

“Your total presence, depth of understanding and compassion, and the breadth of experience and education that you drew from to help me engage in new ways with my own life has been invaluable to my growth.”

“While I went into the experience expecting to improve upon my more superficial habits, I ended up realizing their connections to deeper, more valuable insights. I highly recommend Rich as a coach to anyone who values being genuinely seen.”

“I can see the transformation in myself and feel more confident in my ability to handle difficult situations. Rich is an amazing coach and was able to identify patterns and issues based on what I raised, and then provide a wide range of tools to help to overcome challenges and move towards my goals. I would definitely refer others to him...”

“I just wanted to thank you for your patience in helping me think through what really matters and to regain perspective of what's most important. Our sessions have been quite transformational for me!”

“Feeling a lot more sure of the decisions I'm making since they're in alignment with my values. Thank you, Rich, for the unwavering support!!”

“There are two paths from this and every other moment of your life: You can either do more of the same, or you can do something different. The former leads to where you've been, the latter leads somewhere else.”

— Joshua Levin

Begin with a conversation

If something here resonates, let's explore it together

You don't have to have anything figured out before reaching out. An initial conversation is simply an opportunity to see whether working together feels right.

Together, we'll clarify what really matters to you and chart a course for living it fully — with more joy, deeper learning, and less detour. Then, we'll co-design how we'd work together, tailoring future sessions to best support that course. From there, you can decide whether to take the next step together or on your own.

Email Rich Call or Text Rich